Internet Ethics and Chiropractor Reputation Management

Trust is a key ingredient in the bond between chiropractor and client.

Manipulation of the spinal cord is (as every chiropractor knows) a very sensitive subject for many people! One must feel totally at ease in order to allow a chiropractor to work on one’s skeleton, muscles, and nervous system. Clients must feel wholly comfortable with not only their chiropractor’s professional acumen but also his or her personal integrity. Earning and cultivating confidence is a major part of any chiropractor’s livelihood.

This is why chiropractor reputation management is so important. Clients must be fully convinced of the integrity and reliability of their chiropractor or they will not engage in his or her services. While in the past reputation was determined mostly by word of mouth, now the internet has become a significant source of information, and chiropractor reputation management has by necessity come to the forefront of many chiropractor’s minds. Fortunately for some and unfortunately for others, a person or business’s identity is often boiled down to the top half of a search engine results page. Many chiropractors have the good fortune of a positive or neutral internet reputation. A Google search might reveal a bit about their practice—address, hours of operations, and some generally good reviews. However, an unlucky few must engage in chiropractor reputation management to combat negative information.

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A chiropractor’s internet reputation can be tarnished for any number of reasons. Dissatisfied customers might write posts on a complaints website. A competitor might post malicious information. And chiropractors need to worry not only about how their professional abilities are portrayed on the internet, but also how they themselves are portrayed as people. Embarrassing personal information can be just as destructive to a chiropractor’s practice as the most scathing attacks on his or her professional abilities.

On search engine results pages, the true and the false, the founded and the unfounded all get muddled together. People don’t take a critical stance when presented with negative information on the internet. They instead will often simply choose a different option—in this case, a chiropractor with a more positive first page of Google results.

At Internet Ethics, we specialize in restoring and protecting the internet reputation of health and wellness professionals like chiropractors, thus helping them maintain and build their practice. We use our proprietary methodology, CounterMeasures, to push damaging information where it belongs—on the second, third and fourth pages of search engine results, where people are much less likely to see them.

To learn more about how to restore your reputation and how to improve your online image with chiropractor reputation management, call Internet Ethics Corp today at 877-519-1960. Be sure to ask about our No Results, No Fee pricing model. Call Internet Ethics Corp today to get your personal and professional lives back on track.

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