Dentist reputation management might be the furthest thing from a dentist’s mind. Dentists, of course, have a lot more to do than worry about what the internet has to say about their practice. Their job is to provide excellent preventative and curative dental care for their patients. Keeping up-to-date with the latest industry advancements is challenge enough—no dentist wants to spend his or her free time worrying about dentist reputation management and how their image looks on the internet. They are too busy worrying about the real-world problem of providing excellent service and running a successful office.
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Get a free reputation consultation today! 877.519.1960
Unfortunately, we live in times when information on the internet has a very real effect on people’s lives. Now more and more, people turn to search engines to discover information about the people, places, and objects in their lives. They check online reviews before trying a new restaurant. They come home from dates and find the Facebook profile of their new romantic interest. They look for answers to medical questions in the results of search engines. And, of course, they research their health and wellness professionals. This is where dentist reputation management comes in.
People want to have absolute confidence in those who give them medical treatment. A poor internet presence—one marred by negative reviews, unflattering news articles, embarrassing photos, or any number of other types of damaging content—can cause a dentist to lose droves of his or her current patients and to keep from getting new patients in the future.
This unfortunate case is all the more frustrating because dentist reputation management is a highly specialized technical field that is tough for a layman to navigate. Suppressing negative search results is difficult because the complex algorithms that search engines use can often have counterintuitive results. For example, writing a rebuttal to negative reviews often causes the search engine to give that website more weight. In effect, directly responding to attacks can result in making the attacks more visible.
But simply ignoring a negative online image isn’t an option either. It’s like a cavity—ignoring it will never make it go away, and the longer you wait, the more difficult a problem it is to solve. That is why dental professionals in need of reputation management should engage services of the type provided by Internet Ethics Corp. Our proprietary reputation solution, CounterMeasures, effectively removes negative websites from the first page of search engines, pushing them back where they won’t be seen.
To learn more about the dentist reputation management services that Internet Ethics Corp offers, and how we can work together using SEO to restore your damaged reputation and improve the profitability of your practice, call us today at 877-519-1960. Don’t lose one more customer to derogatory internet content. Ask about our No Results, No Fee pricing model.
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