Online Reputation Management Can Help Defamation Caused By Scraper Sites

When a company is a victim of defamation on the internet, the company’s first impulse is to engage in online reputation management by addressing the accusations head-on, pointing out how and why the allegations are baseless. Unfortunately, when a scraper site is involved, such actions can be even worse than doing nothing at all.

A scraper site is a website that harvests and compiles negative reports from such sites as Rip Off Report and Complaints Board. The complaints are reposted with no editorial control or attempts to verify their truthfulness. The goal of a scraper site is to improve its own search engine visibility, so the truthfulness of information on the website is immaterial. In fact, such websites prefer inflammatory information, irrespective of the content’s accuracy. Online reputation management urgency is needed to prevent viral spread by these scraper sites.

Call us today for your free consultation! 877.519.1960

All a rebuttal will do is increase the scraper site’s visibility, especially if other individuals respond to the company’s statement. By participating in such a dialogue, the company inadvertently highlights the scraper site’s relevance to search engine algorithms. Thus the scraper site becomes more likely to appear on the first page of search engine results pages, possibly even becoming more popular than the company’s own web page. Without help from a skilled online reputation management company like Internet Ethics Corp., a company in this situation can face serious damage to its reputation and profitability.

As hard is it can be, the best online reputation management  for a company that finds itself appearing on these sites is to remain silent. The less traffic a scraper site receives, the faster it will fall off the search engines and become invisible to most internet users. In other cases, well-documented complaints to the internet provider may result in the site being taken down. Many scraper sites engage in a variety of shady actions, ranging from copyright violations to violations of their ISP’s terms of service. Internet Ethics Corp. is well situated to determine if this is the case and, if so, what course of online reputation management is most likely to lead to a successful outcome.

In any case, one of the best  forms of online reputation management is simply to focus on improving the ranking of the company’s own website. This ensures that the offending sites rank lower on internet search engines and are therefore less visible. At that point, their impact on a company’s reputation will quickly fade in the face of the positive reputation generated by the company website. Internet Ethics Corp. can insure that such tactics are leveraged as effectively as possible with its proprietary product, CounterMeasures.

It is important to remember that rather than directly responding, the company should immediately seek out online reputation management from Internet Ethics Corp. Its online reputation management professionals can suggest the best strategy to minimize the damage unethical scraper sites can cause. With an in-depth understanding of both how the internet operates and how the law can be applied to scraper sites, Internet Ethics Corp. is ideally suited to evaluating all the client’s options and analyzing the advantages and disadvantages of each approach.

The wise company understands that mitigating baseless accusations is a vital part of any online public relations and online reputation management solution. The best course of action is to seek out professional assistance, such as that provided by Internet Ethics Corp., to insure that the company’s internet reputation remains spotless. Call us today at 877.519.1960 for a complimentary assessment and No Results, No Fee pricing quotation.

You can leave a response, or trackback from your own site.