10 Must-Know Rules

10 Must-Know Rules

The Internet has become pervasive in society and almost everyone is a member of at least one of the popular social networking sites like Facebook or Twitter. Everyone is entitled to have their own profile, socialize, and establish their own reputation online, but the problem is maintaining a positive reputation. Managing your online reputation can be difficult, but it is feasible if you exercise a large amount of prudence and caution.

Here are some tips that you can use to maintain a good image!

1. Avoid posting any personal pictures. It is okay to post a simple picture of yourself for your profile on Linkedin or Facebook for a professional representation, but leave it at that because personal photos can be scandalous. This does sound harsh since so many people post pictures online, but it is really not a good idea at all because even seemingly innocuous pictures can damage your reputation if potential employers or clients can see them. You never know how a potential employer or client will perceive your personal photos, so just keep them off the Internet in the first place.

2. Don’t participate in heated arguments online. Ignore blogs, websites, or other people on social networks that use inflammatory language to intentionally cause problems and controversies. If someone makes an inappropriate comment on your blog or website, simply delete it and move on because engaging with the party will only fuel the fire and make you look bad as well.

3. Anything that you write, post, or Tweet is public record and assume that everyone can see it. Nothing is private or sacred on the Internet even if you use a pseudonym or try to make your profile private. There have been lapses in online security systems that could possibly expose your true identity or reveal your profile to everyone. In that case, just assume that anything that you do or say online could be exposed, so if you do not want other people to know about it, then do not post it in the first place.

4. Actively manage your online reputation. Set up Google alerts for your name and see what people are saying about you. If you come across any inaccurate information, make sure to have it changed or request that it be removed.

5. Avoid commenting on anything. Commenting on blogs and other people’s profiles can be fun and a lot of people do it, but be very careful about this because companies track this information. There are research firms that track comments and let employers see if the applicant has certain types of offensive views or opinions. As a professional, it is never a good idea to openly discuss your views or opinions on anything, so just try to refrain from commenting even if you think it is a harmless remark.

6. Take control of your image. Take control of your image by creating your own website, blog, and profile for professional purposes to display your skills, resume, or business. Everything should have a clean and simple look and there should be no humor or information about your personal life.

7. Establish yourself as an expert. Use the Internet as a means of establishing your skills and knowledge to build an excellent reputation. Make an effort to answer questions regarding your profession on Twitter or Facebook, write quality blog posts about the latest news in your field, and be sure to do a few guest posts as well.

8. Be selective about who you befriend online. Although it may seem trendy to have thousands of friends you don’t even know, it always better to carefully screen all of your potential friends before you invite them into your network. Anything that they post may have a reflection on you, so think about what how other people might perceive your friends.

9. The Internet never forgets. Unfortunately, the Internet never forgets and there is no way to completely delete anything, even if it happened years ago. However, it is possible to displace the information and help ensure that it does not show up at the top of search engines by posting more positive information about yourself or your business.

10. Realize that most employers and clients will Google you. In this day and age, people will Google you to see if you are really who you say you are. Potential employers will often run Google searches on all of their applicants to see if they are suitable candidates and they will eliminate the ones that have poor reputations. Furthermore, many clients will research a company online before they will do business with them as well. A simple Google search can turn up information from every crevice of the Internet, so you cannot hide anything. Be sure to Google yourself regularly just to see what is going on.

The Internet has made the world flat, but it comes along with an entirely new set of problems and challenges. Online reputation management is a very important issue now for both individuals and organizations alike because anyone can write anything online whether it is true or false. All of the tips should work to maintain a positive profile, but if you are having more serious problems with this issue then it may be appropriate to hire a professional that can help rebuild your online reputation.

Call us today at 877-519-1960 if you need help with your reputation management! At Internet Ethics Corp, we provide reputation management, SEO, and online public relations services. Don’t forget to ask about our flagship product, CounterMeasures, and our contingent pricing model.

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